Becky Moore, Alice Brown, Nick Parenti

September 2013 - May 2014

School Project & Startup

Startup, Business Development, Market Research
Innovation, Operations, Patent Law

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FreshTags is a startup with a goal of providing consumers with accurate, efficient, and affordable solutions for spoiled food detection.

Starting with dairy products, which represent one of the largest segments of food loss, our team focussed on creating our first product to aid in the detection of spoiled milk.

From our research, we found that the current methods of detection (expiration dates, smelling, and tasting) were both widely inaccurate and unpleasant leading to food waste or sickness. Our solution was the FreshTag, a multi-layer sticker attached to the inside of your milk cap that changes color to signify the freshness of your milk.

Don't make your nose sad . . . let FreshTags tell you when your milk's gone bad!